Nike launches sensor-embedded footwear

Continuing its nikeplus and fuel evolution, Nike has launched Nike Lunartr1+, sensor-embedded footwear that tracks how hard, fast and often you train and syncs it to a mobile app. The video shows a series of wearable displays, which makes me wonder what else they have cookin'. Overall, the best wearable technology products are the ones that you rely on but you don't have to remember to use. For example, inputting calories or manually tracking your workouts (think about the printed workout tracking clipboards in a folder system at the gym) is asking too much of people. Wearables have the capability of doing the work for you in a more unobtrusive and ambient way and the Lunartr1+ is one step closer...

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Nike+ adds FuelBand to their product suite

It was apparent after walking through the North Hall at CES this month that there's an explosion of wearable hardware solutions aimed at fitness and healthcare and Nike isn't shy to continue to set the bar in this space. Nike+ adds to their suite of wearable sensors with their new Nike+ FuelBand. Using a new metric called NikeFuel, the wristband measures your activities: the more active you are, the more NikeFuel you earn. Similar to what the hardware-failed Jawbone Up was attempting to do, the Nike+ FuelBand tracks calories, steps and time your spend on dozens of activities such as running, walking, dancing through a sport-tested accelerometer. It then merges the data together to tell you how much overall "fuel" you have used throughout the day.

And, of course, the band also comes with an iPhone app that helps you see your progress, personalize your day, motivate you to keep going and share your progress with the world. Here's how FuelBand works:

I can't wait to get my hands on one to try it. More info and pre-order it at