As the wearable industry continues to define itself, we are getting creative with new business models. A good example is the Misfit Flash, which created a deal with insurance companies that literally pay you real hard-earned cash for hitting your daily goal.
"Fake applause, motivational messages and gamified challenges are all very well but good, old-fashioned cash could be the way to get more of us exercising.
That's the thinking behind the insurance company Oscar's new fitness scheme. It's handing out 20,000 free Misfit Flash trackers to customers who want to sign up to sync their daily steps to their health insurance account. Targets are determined by an algorithm starting at 2,000 steps and topping out at just over 10,000 steps a day, moving up and down as users hit or miss their goals. Meet your daily target, get a dollar."
Continue reading at wearable.com