Apple wants its newest product to be seen as more than just a gadget, putting the Apple Watch on the cover of fashion magazine Vogue China.
The Apple Watch isn't expected to hit shop shelves for months yet, but can be seen on the wrist of 26-year-old model Liu Wen, in the November issue of the fashion publication, Business of Fashion reports.
"It is becoming increasingly clear that Apple is putting substantial effort into positioning its watch as a premium fashion item," Ben Wood, analyst at CCS Insight told CNET. "This is reflected in the people it has hired and the launch strategy, that has seen the Apple Watch appearing at events like Paris Fashion Week and gracing the cover of Vogue and other fashion publications."
Smartwatches and wearable tech are tipped to be the next tech frontier, but not every wearable to date has offered much fashion appeal.
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And a behind-the-scenes team of fashion’s power players has been involved for a long time
Not just Marc Newson, product designer and one of Time magazine’s 100 most influential people in the world (as well as being married to stylist Charlotte Stockdale) but fashion strategist Anita Borzyszkowska, a former global head of PR for Gap and a best-dressed front rower in London, New York and Paris. Borzyszkowska was present at the Paris events alongside Paul Deneve, the man who put Hedi Slimane in charge at Saint Laurent and was then poached to Apple last year.
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