Wearable device helps chronic back pain

[gallery] Industrial Design student Justine Smith has looked to new technology for a solution to one of the most common ailments in the world today – chronic back pain. The result is Spinovo (spine + new) – a concept smart clothing product that uses modular packs to treat pain through heating, cooling, and transcutaneous electrical nerve stimulation (TENS) therapies, as well as incorporating bend sensors to ensure the wearer maintains the correct posture. Continue reading on Gizmag.

It's an interesting concept, however I would love to see it designed more elegantly and less medical. Can it look more soft and cozy and invite me to wear it as it eases my back pain?

Images from Gizmag