"Former Wimbledon champion Maria Sharapova presented a prototype dress to reporters that is designed to light up when the wearer's mobile telephone rings. British fashion student Georgie Davies dreamed up the knee-length short-sleeved white dress as part of a school project with mobile phone-maker Sony Ericsson to figure out ways of incorporating new technology into fashion.
Davies said the dress is designed to eventually be connected to the wearer's phone by Bluetooth wireless technology, so she can be alerted to a call even in noisiest of places."
What's cool about this is that the simple concept has gotten so much attention from its Sony Ericsson sponsorship. Someday, concepts like this will hit the mainstream.