PDD in London partnered with Goose Design to develop this gorgeous sports-tech garment called Illum aimed toward bikers and their safety. Here's how it works according to PDD: "[We] employed a range of technologies to drive lighting, power, conductivity and switching in a discreet and elegant way that would not compromise usability. When activated by graphical soft switches, an electroluminescent print provides a 360 degree light source, which disappears when switched off. These features are powered by a solar charged thin film battery which activates the lighting via a transparent conductive layer."
The garment addresses concerns with safety for bikers while merging fashion with functionality. The result is a beautiful washable and flexible garment that is functional for the biker to wear during tough courses and keeps the biker safe in conditions with low or no light.