With wearable technology we are at the cusp of a new era for technology and right now is the time to define it in a way that will help us be more connected, healthier and live joyful lives. If we don’t, we’re at risk of creating technology that turns us into cyborgs and disrupts our lives. With my work at Electricfoxy, I want to inspire a direction toward creating products and services that are seamlessly integrated into the fabrics of our lives.

Electricfoxy is a wearable technology studio and blog run and owned by me, Jennifer Darmour. I am a Design Director working at Artefact, an award-winning product design firm located in Seattle. The work and articles displayed in this blog are solely based on my personal opinion and personal work and do not represent the positions or work of my employer or any of its associates, clients, and partners.


A Framework for Wearable Technology


If we’re asking people to wear technology, it has to be beautiful. What we wear is a reflection of who we are and who we aspire to be. It becomes an expression of ourselves and allows us to communicate the things that we care about and what we believe in. We use our clothing as an outlet to express ourselves and communicate who we are and what we believe in through the things that we wear.

We strive to create beautiful products and services that combine classic forms and materials, that pay attention to the details and craftsmanship, and that are authentic to the brand. We do this to create products and services that are more expressive that people want to wear, as opposed to have to wear.


Not only do our wearables have to be beautiful, but they have to be useful. They have to  make our experiences more meaningful and add value to our lives whether its solving an immediate need or simply adding delight. We strive to add meaning by making information not only glanceable, but action able too.


Much like how the iPhone brought multitouch and direct manipulation to the masses that allowed our technology to feel much more natural and fluid, wearables mark the beginning of a technology paradigm shift that uses our senses to communicate to us ambiently so that our information and services that we interact with become less obtrusive and feel more natural in context to where we are and what we’re doing.


Location, Inquiries & questions

Electricfoxy is located in Seattle, Washington. For inquiries, questions or feedback, contact us at: inquiries@electricfoxy.com



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    September 19, 2011

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  2. Interactive fashion lets you Facebook with your clothes « lenyeh
    December 28, 2011

    [...] designer Jennifer Darmour has been dabbling with garments and social media…together. In her project titled Ping, [...]

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    Nice blog, but it loaded a little slow for me. Are others experincing the same problem ?

  4. Buzzing clothes could teach you to be a better athlete - Pilates Coach
    August 17, 2012

    [...] goal of the Move project, headed by designer Jennifer Darmour, is to make clothing with embedded sensors that can help people improve their technique at Pilates [...]

  5. Buzzing clothes:Get better athlete | newinfoz.com
    August 17, 2012

    [...] goal of the Move project, headed by designer Jennifer Darmour, is to make clothing with embedded sensors that can help people improve their technique at Pilates [...]

  6. Welcoming the Physical Web « vonbismark
    August 24, 2012

    [...] does the physical web and wearable technology fit into the future of fashion? A company called Electric Foxy has integrated technology into clothing as a means of investigating on-body experiences and [...]

  7. New Ring and iPhone App Tracks Heart Rate [And Looks Great] | PocketHealth - Your Health. Own It.
    October 1, 2012

    [...] by Electricfoxy, the Pulse ring and app offer dual functionality when it comes to keeping track of your heart rate. [...]

  8. Samsung and Apple To Do Battle Over Watches | Moxie Insight
    March 20, 2013

    [...] a look instead at Jennifer Darmour’s work over at Electric Foxy. Darfour envisions wearable computing as a distributed facility that picks up signals from gesture [...]

  9. Samsung And Apple To Do Battle Over Smart Watches | www.billboardshelp.com
    March 22, 2013

    [...] a demeanour instead during Jennifer Darmour’s work over during Electric Foxy. Darfour envisions wearable computing as a distributed trickery that picks adult signals from [...]

  10. Interactive fashion lets you Facebook with your clothes | FISH, BONE & DICE
    May 4, 2013

    [...] designer Jennifer Darmour has been dabbling with garments and social media…together. In her project titled Ping, [...]

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  12. Prince Lew
    January 7, 2014

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  13. Mark Capombassis
    February 3, 2014

    Good afternoon,

    My name is Mark Capombassis and I work with The Sonoma Group. We are looking to manage the technology and wearable technology product lines for The Aldo Group. Aldo is one of the largest shoe companies in North America. Sonoma & Aldo have a relationship that goes back over 20 years. I am looking to put together a product line offering that suites their store environment and their Aldo brand. The goal for our two companies is to start slow and develop & test this new category in 2014 then expand the program in 2015.

    I am looking for product lines to present and I think your Pulse Rings might be a good fit. Please let me know if you have some time to discuss this opportunity?

    Mark Capombassis

    PS. Here is a short summary for The Aldo Group.

    The Aldo Group is a private Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972, where its corporate headquarters remain today. It has grown to become a worldwide corporation, with nearly 1,600 stores under four retail banners: Aldo, Call It Spring/Spring, Little Burgundy and Globo. Stores in Canada, the US, the UK, and Ireland are owned by the Group, while international stores are franchised. The company once operated the now closed or re-branded banners Simard & Voyer, Christian Shoes, Access, Pegabo, Transit, Stoneridge, Locale, Feetfirst and FIRST (which was the American version of Feetfirst). On March 13, 2012, the Aldo Group signed on with Madonna to produce the Truth or Dare by Madonna fashion line. This footwear was launched in August 2012, at Macy’s, Nordstrom, Selfridges, ASOS.com, The Bay, Little Burgundy and Capezio.

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